Field guides
How to choose token-launch partners
A strong shortlist starts with the launch plan—not a list of logos. Decide what must happen, who owns it and what proof you need from each partner.
01
Start with workstreams
Map the launch into clear workstreams: liquidity, exchange operations, narrative, media, creators, community and measurement. Name one internal owner for each.
Only shortlist a partner after you can state the gap they fill in one sentence.
- Outcome and deadline
- Internal owner
- Required markets or audiences
- Budget and approval path
02
Write one brief
Give every candidate the same context. Include the product, target users, launch markets, token status, timeline, constraints and existing partners.
A common brief makes proposals easier to compare and exposes assumptions early.
03
Compare evidence, not adjectives
Ask for relevant work, named references where permitted, the proposed team, operating cadence and sample reporting. Separate verified facts from forecasts.
A useful proposal explains how decisions are made, what data is shared and what happens when the plan changes.
- Comparable past work
- Named delivery team
- Decision and escalation process
- Reporting example
04
Resolve overlaps before signing
Market makers, agencies, media partners and internal teams can all touch messaging, data or exchange relationships. Write down ownership, approval rights and handoffs.
Define success measures, review dates, termination rights and the information each side may share.
Official references
Requirements vary by market and jurisdiction. Use qualified legal advice for your launch.